A new name. The same purpose.
Dear community,
We have something special and important to share with you:
AMELI Zurich is now ALEMI.
This change may sound big, but the essence of who we are remains exactly the same. In fact, ALEMI is simply the next chapter of our story – a name that gives us the freedom to grow while staying true to everything we believe in.
Why the change?
AMELI began as a solution to a very real frustration – elegant, functional handbags for women navigating work, travel, and life. Over the years, we've grown into a brand that empowers women not just through bags, but through values, community, and purpose.
However, as we couldn’t secure AMELI Zurich on a global scale, we made the decision to evolve – not just in name, but in strength. ALEMI represents a clean slate and a clear path forward, so we can focus our energy where it belongs: on empowering women.
What stays the same?
Everything you love about AMELI – now under the name ALEMI:
- Our timeless yet functional designs, created for real life and real challenges
- Premium craftsmanship from our trusted Italian family-owned workshop
- High-quality materials chosen with care, built to last
- A deep commitment to empowerment, equality, and community
From the team behind the bags, to the values we live by, to the quality you expect – ALEMI is still AMELI at heart.
discover your new favorites here
Explore our updated pieces with improved leather, refined details, and thoughtful enhancements – all created to accompany and empower you every day.
LET'S GROW ALEMI TOGETHER
This rebranding marks an exciting next step for us – but it’s also a challenge we can’t tackle alone.
You’ve helped shape AMELI into what it is today. Your strength, your loyalty, your belief in female empowerment – it inspires us every day. And now, as we become ALEMI, we need your support more than ever.
Whether it’s liking, sharing, commenting on our posts, or simply telling a friend about your favorite handbag brand’s new name – every small action makes a big difference.
From the bottom of our hearts: thank you.
Together, we can make ALEMI a name that stands for something greater.