★★★★★ 4.8/5 · Over 5,000 verified reviews
Why business bags for women are almost always a compromise.
IDA is a Zurich founder's answer to everything that's wrong with work bags. Designed in Switzerland. Handcrafted in Italy.
Elegance or function. Why not both?
Most business bags choose a side. Either too bulky for the evening, or too sleek for everyday use. In 2020, Christina closed this gap because she couldn't find a bag that could do both. Bags like IDA are the result: functional, elegant, designed in Zurich, handcrafted in a small atelier in northern Italy. Quality you feel every single day.
A laptop compartment that actually fits.
IDA has a padded laptop compartment for devices up to 15", with additional protection at the base. Dimensions: 34.5 × 22.5 × 3 cm. Your laptop stays secure — no matter how full the bag gets.
Everything within reach. Nothing to search for.
Inside: four open flat pockets and one zip pocket. Keys, card, AirPods, lip balm — every item has its place. Finally, order in your bag.
From meeting to dinner, without repacking.
Adjustable leather straps with an interior metal pin change the shape of IDA: narrow and elegant for on the go, wide for a full workday. 35 to 39 cm width, whenever you need it.
Comfortable on your shoulder. Even when it's full.
Long, stable handles for comfortable carrying. Over the shoulder or on your arm, with up to 7 kg load capacity. Four metal feet protect the base.
Find your IDA
Dark Brown | Suede Leather
Maroon Red | Suede Leather
Black | Soft Grain Leather
Beige | Soft Grain Leather
Ice Blue | Soft Grain Leather
Beige-Dark Brown | Canvas
Cognac | Soft Grain Leather
5 reasons why IDA is different
No compromise between style and function.
It fits a 15" laptop, holds up to 7 kg, and still looks exactly how a good bag should look.
Lighter than expected.
0.9 kg. For everyone on the move, this is not a small detail.
Narrow or wide — you decide.
Leather straps with an interior pin change the silhouette. From a meeting straight to dinner, without repacking.
Handcrafted in Varese, northern Italy.
In a small manufactory, by people we know personally.
Leather that lasts.
LWG-certified. Lifetime repair. Timeless design. Not a seasonal bag.
Over 5,000 Reviews
"The perfect work bag with enough room for a laptop, water, and everything you need during a workday. Super well thought out — the practical pockets keep everything organized. You always have what you need right at your fingertips."
Verified Customer
"IDA is the perfect bag for working women. Laptop, notebook, makeup bag, wallet and much more fits inside. It sits very comfortably on the shoulder and the quality is truly excellent. I love it."
Verified Customer
"An absolutely beautiful bag. Gorgeous leather, plenty of space, stunning design. The best laptop bag for a modern look."
Verified Customer
As seen in
Handmade in Italy
A small atelier with around 15 craftspeople — all of whom we know personally. Every bag is handcrafted, every one hand-inspected.
LWG-certified leather. Two-year guarantee. Lifetime repair.
We are a community of like-minded women — and the bag is what we recognise each other by.
Worn by our community
Any questions?
Good to know
Yes. The padded laptop compartment fits devices up to 15", with extra protection at the base. Exact dimensions: 34.5 × 22.5 × 3 cm.
The main compartment holds up to 7 kg. Laptop, water bottle, wallet, cosmetics bag, notebook — everything has a place.
Orders placed on weekdays before 10 am (CET) usually ship the same day. Delivery takes 2–3 business days in Switzerland, 1–3 in Germany and 2–5 in the rest of Europe — standard shipping is free in Switzerland, Germany and Austria. USA & UK: free express delivery in 2–5 business days, with all customs duties covered by us. Every parcel is insured and trackable. Full details here.
Yes. You have the right to return your order within 14 days of receipt.
All common payment methods. Installments via Klarna available.
The bag that actually fits.
4.8/5. Over 5,000 reviews. Handcrafted in Italy.