NOT JUST LUCKY
A collection to remind you what you already know deep down: You didn’t just get lucky. You worked for it.
“Thank you, I just got lucky…”
How many times have you said that?
Or heard it from someone else?
How often has your success been seen as timing — instead of talent?
NOTE FROM OUR FOUNDER
Why we started this campaign
Back when I worked in strategy consulting — a space where performance is loud and confidence louder — I often got the same feedback before performance reviews:
“You’re downplaying what you’ve done.”
And it was true. I didn’t want to sound arrogant or full of myself. I wanted to be fair. I only ever mentioned what I was 100% sure I had mastered. I gave credit to others. I softened my contribution.
And then, one day, someone said:
“Well, you were lucky — they were looking for women.”
Maybe you’ve had a moment like that, too.
When you knew what you accomplished — but others brushed it off. Not out of malice. But because women’s success is still judged by a different standard.
Scientific background
This isn’t just a personal experience. It’s structural.
Studies from Harvard and Wharton show:
- Women talk less about their achievements — even when their performance is better.
- Women’s success is more often linked to luck or support, while men’s is attributed to skill.
- Women who make themselves visible are more likely to be perceived as “too ambitious,” “not a team player,” or “self-centered.”
No wonder we hesitate to take credit.
But this isn’t a confidence problem. It’s a culture problem.
ABOUT OUR CAMPAIGN
What NOT JUST LUCKY is — and why it matters
NOT JUST LUCKY is a limited-edition collection of leather pieces, each engraved with a quiet but powerful message.
It’s for the days when you start to doubt yourself. Or when someone else tells you it was just luck. It’s a reminder:
You didn’t just get lucky.
You worked for this. You showed up, again and again.
