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ALEMI Zurich | VIADUKT WORK | WATCH ME Campaign | Deep Teal (Limited Edition) | Soft Grain Leather | Desktop campaign banner

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WATCH ME

They said it couldn't be done. You didn't argue back.
You just did it. Watch me try. Watch me get it wrong. Watch me do it anyway.

The Deep Teal WATCH ME is made to order.

Order by: 11 September
Arrives: 20 November

ALEMI Zurich | IDA | WATCH ME Campaign | Deep Teal (Limited Edition) | Soft Grain Leather | Campaign product shot
ALEMI Zurich | BELVOIR | WATCH ME Campaign | Deep Teal (Limited Edition) | Soft Grain Leather | Campaign product shot

NOTE FROM OUR FOUNDER

Why we made this one

The hard part was never the presentation. It was the thirty seconds outside the door, when I still could have turned around.

Nobody hands you anything for that part. There is no applause for the moment before, because from the outside nothing has happened yet. You just stood there and decided.

WATCH ME is for that. Two words on the inside of a bag, where only you can read them. Not a statement for the room. A note to yourself, for right before you walk in.

— Christina

ALEMI Zurich | WATCH ME Campaign | Deep Teal (Limited Edition) | Founder Christina Stahl

MADE IN ITALY, BY HAND.

Every Watch Me is made in a small family workshop in Northern Italy. We don't keep stock, we produce exactly what's ordered, in one run, for this window only.

Order by: 11 September
Arrives: 20 November

KNOW MORE
ALEMI Zurich | WATCH ME Campaign | Handcrafted in Italy | Production step 1
ALEMI Zurich | WATCH ME Campaign | Handcrafted in Italy | Production step 3
ALEMI Zurich | WATCH ME Campaign | Handcrafted in Italy | Production step 2
ALEMI Zurich | WATCH ME Campaign | Handcrafted in Italy | Production step 4

Deep Teal is made once.

What's ordered by 11 September gets made. One run, one colour, in the small Italian family manufactory that makes every ALEMI bag. Order by then and yours is with you on 20 November.

We'll make a few beyond that, for the ones who decide late. We just can't hold one for you.

Pre-order in Deep Teal

Good to know