Thoughts

5 Years of AMELI: What We’ve Achieved – and What’s Still Ahead

Five years ago, we started AMELI Zurich.At the time, it was more of a “pandemic project” — but with a clear goal: to design a work bag that didn’t feel like a compromise. Something practical withou...

10 things I learned in 2024

2024 was a transformative year for AMELI Zurich, marked by growth, challenges, and key lessons. Prioritizing health, trusting my team, and focusing on long-term goals proved essential. By fostering...

Product development in a start-up... aka. good things take time

What's the difference between fast fashion and slow fashion? How do copy cats, white label and own design differentiate? As a small, premium label, we strongly believe in the longevity of products ...

10 Things life (and AMELI) taught me by 33

In this personal reflection, Christina - Co-Founder of AMELI Zurich - shares 10 lessons from her founder journey. From embracing imperfection and asking for help to building resilience and communit...

Why we say NO to Black Friday

Black Friday has become synonymous with a hyper-discount culture that promotes overproduction and overconsumption in the fashion industry. This culture leads to an alarming statistic: 82% of shopp...

Suede Leather: How to Keep Your Bag Looking Gorgeous

This Fall/Winter, suede leather is taking over as the ultimate trend, adding warmth and elegance to any outfit. Discover our simple care tips to keep your AMELI Zurich suede handbag looking beautif...

Fall 2024 Handbag Trends: Elegant Styles for the Season

Update your wardrobe this fall with AMELI Zurich’s latest collection, featuring timeless designs in rich autumn colors. From the chic two-bag trend to versatile burgundy and grey tones, our handbag...

A Trip to Paris: What to eat, drink, see and shop

Our founder, Christina, spent a week in Paris, blending work with exploring the city's charm. With her AMELI bags, she visited iconic spots, dined at Frenchie, and shopped at Galeries Lafayette. Pa...

DO'S AND DON'TS: BUSINESSWEAR IN SUMMER

Summer is (hopefully) coming and with it comes the struggle: We want to look professional, yet also want to be able to somehow manage the heat in style and not sweat in our business outfits.  DO...

Handbag Trends 2024: A Stylish Preview

Discover the chic evolution of handbag trends in 2024. From the fiery allure of "Red" to the sleek sophistication of Briefcase Bags, AMELI is your guide to elevated style.