Six years ALEMI
Birthday Week · 5-12 July 2026
ALEMI was always about more than bags. Bags can't change the world - but the women who carry them can.
To celebrate our sixth birthday, we want to give something back to you who made it possible.
OUR THANK YOU
Spend over €250 on anything in the store. Enter BDAY6COM at checkout. A €50 gift card will automatically be added.
New this Birthday Week
Ice Blue
You asked for it. We brought it back for our birthday. Ice Blue - A soft, cool shade with quiet presence.
Ice Blue | Soft Grain Leather
2020 - 2026
"I didn't set out to build a brand. I set out to build a bag - one that doesn't compromise. Six years later, we have a full collection, a store in Zurich, and customers in more than 60 countries. What hasn't changed: the reason we started." Christina - Co-Founder ALEMI
The Beginning
What started as a search for the right producer became the first chapter of ALEMI: the first prototypes, the first bags, and the first customers who believed in the idea.
Growing Beyond the First Drop
New products, more orders, and the first signs that ALEMI was becoming more than a launch: a brand women returned to.
Building the Foundation
We built the infrastructure to grow properly: operations, structure, and the processes that let us scale without losing what made the bags worth buying in the first place.
A Growing Community
The collaboration with Annahita Esmailzadeh brought ALEMI to a wider audience and marked a year of stronger visibility, trust, and community growth.
Our First Store
We opened our first ALEMI Store in Zurich: a physical home for the brand and a space where our community could experience the bags in person.
Becoming ALEMI
AMELI became ALEMI: a new name, a refined identity, and a clearer expression of who we are. Timeless, functional, and made for women with a full life.
The Next Chapter
Six years in, and the work feels more focused than ever. New products, a growing community, and a brand that knows exactly what it is - and what it isn't.
Your gift card is waiting
Spend over €250 and enter BDAY6COM at checkout. The gift card will automatically be added to your cart.*
*Valid 5-12 July 2026. One use per customer. Gift card is void if the qualifying order is returned in full. Code BDAY6COM must be entered at checkout. Gift card sent by email within 48h of order confirmation. Cannot be combined with other promotional codes. While stocks last.